Hyde Definition to exhibit at IWA 2013

This year marks the 40th anniversary of the IWA & Outdoor Classics trade show in Nuremburg, Germany.  IWA is the leading international exhibition for hunting guns, shooting sports, outdoor equipment and equipment for law enforcement and security agencies.

To mark its 40th anniversary, this year the event promises to be bigger, more attractive and more varied than ever.  It will also be special for another reason – its the first time that Hyde Definition will be exhibiting there!

In addition to being featured on the Hyde Definition stand, PenCott products will also be featured on the stands of:

IWA & Outdoor Classics 2013


HELIKON-TEX adds PenCott to its camouflage line-up

European tactical clothing brand HELIKON-TEX broke the news yesterday that it is adding the GreenZone, Badlands and Snowdrift versions of PenCott to its line-up.

Due to be revealed at the IWA & Outdoor Classics 2013 trade show in March, the new patterns will first be produced in Helikon-Tex’s Combat Patrol Uniform, then will come their Combat Shirt, Boonie Hat and Combat Cap models.



In the second half of 2013 Helikon-Tex will also roll-out the PenCott patterns on a new Parka design.

Stay tuned for more info – and visit Helikon-Tex’s website and Facebook page for more details about their full line-up.




’tis the season – for “SNOWDRIFT”

Traditional solid white “snow camouflage” doesn’t work well in terrain where the snow cover is uneven and features shadows and textures, and/or where rocks and dry vegetation break the blanket of snow.  So, some other snow camouflage patterns attempt to include the appearance of stalks, grass or tree branches – which only work in very specific environments.

Snowdrift is a three-color pattern that uses the same pattern geometry as the rest of the PenCott family,  and is specifically designed for optimum concealment in a wide range of snow-covered terrain.

The 3-in-1, omni-directional, multi-scalar, fractal pattern geometry, plus the 3 carefully analyzed and selected colors of Snowdrift, creates a pattern that vanishes into the textures of the natural environment.  And as the photos below show, it works well at close, mid- and longer-range distances too.

The camouflage over-suit featured in these photos is made from our lightweight, quick-drying, 100% polyester fabric with a durable water-resistant finish and military specification nIR performance.  The suit comprises a parka and trousers set that features multiple pockets, and reinforcing patches on the elbows, knees and seat.  It was developed by Hyde Definition with Griffin Manufacturing of Fall River, Massachusetts at the request of a private military company, but will also be available soon directly from Hyde Definition.  Dealers and retailers interested in stocking the suit can contact us for further information. Watch out for more details to also be made public soon.

Finally, our Marketing and Business Development Director, Lawrence Holsworth, will be attending the SHOT Show in Las Vegas the 14th – 18th of January.  Feel free to contact him at +1-508-677-2155 or lawrence@hydedefinition.com for a meeting or discussion.